If a building becomes architecture, then it is art
Campaign against sex-selective abortion
"Campaign against sex-selective abortion" with the slogan "#QızımOlsun" is a project dedicated to 11 July - UN World Population Day, combating gender-biased sex selection by raising public awareness, dismantling patriarchal stereotypes, and promoting gender equality. Given that the natural sex ratio at birth is 102–106 boys per 100 girls, Azerbaijan's 2024 ratio of 113 boys for every 100 girls made it crucial to launch a targeted campaign from June 5 to July 15 to shift public perception, dismantle deep-rooted patriarchal stereotypes, and advocate for gender equality.
Understanding Sex-Selective Abortion
The main reason for this statistical disparity stems from stereotypes rooted in Azerbaijan’s patriarchal family structure. In Azerbaijan, boys are considered socially and economically superior to girls; they are seen as the continuers of the family line, given priority in inheritance and land matters, and viewed as the family's breadwinners and the protectors of the country. Girls, on the other hand, are considered less valuable because they leave the home after marriage to integrate into their spouse's family. Since women often lack a stable income and are even sometimes perceived as a "source of family poverty," having a female child is accepted as an obligation, leading to the saying that a daughter is "a heavy burden" (literally, "a girl burden, a salt burden").
Information Sessions across Regions
Through this journey, we delivered information sessions for teachers, school principals, doctors, psychologists, and lawyers to raise awareness and take actions in five regions, including Baku, Guba, Masalli, Jalilabad and Shamkir.
"Missing Women"
Take an exclusive look at the short clip we made about the view of mothers who want a daughter, but can not have due to social pressure.
Our Public Advocacy
We strive to dismantle systemic gender inequality and harmful social taboos to foster a truly inclusive society. By actively opposing sex-selective practices, we protected fundamental human rights and advocated for the equal value of every individual, ensuring that cultural norms no longer dictated life outcomes. Throughout this journey, we partnered with numerous organizations for support; as a result, posters reading 'QIZIM OLSUN'—which translated to 'Let me have a daughter'—were displayed across the country. These were displayed in more than 100 public spaces — coffeeshops, pottery workshops, restaurants, and etc. — in Baku, Shaki, and Mingachavir.